minimerri is a small Australian family business with a simple belief: getting dressed should be one of the easy parts of family life.
We started minimerri to offer soft, well-made kids' clothes that little ones actually want to wear, without the department-store price tag — a small, hand-picked collection made for real, everyday family days.
What we stand for
Every piece we carry is chosen with real family mornings in mind. Soft on skin, easy to move in, simple to style and hard-wearing enough to last a full season of adventures. From daycare days to birthday parties to cosy weekend mornings at home, we want our clothes to fit quietly into your family's life.
Why parents shop with us
We stock playful, huggable clothing for newborns through to age 8. Our range is curated rather than vast, which means every style earns its place. Relaxed fits that little ones are happy to pull on. Fabrics that wash well.
What you will find here
Baby rompers and bodysuits. Soft knitwear and cosy layering pieces. Playful matching sets. Everyday tees and bottoms that mix and match across the week. Dresses for special days and dresses for ordinary ones. A small, growing collection chosen by hand and built around what families actually need.
Why trust us? Every order is backed by free standard shipping on Australian orders over $100, easy 30-day returns, and a real person who replies to every message within 1–2 business days.